Ludbreg - The Center of the World
About this good practice
Published on 28 October 2020
Croatia
This is the good practice's implementation level. It can be national, regional or local.
The planned development of the City of Ludbreg is based on transformation of Ludbreg from a pilgrimage town into a cultural / heritage tourism destination with a product portfolio that satisfy wider segments of tourists.
Through the project “Improvement of Continental Tourism through Tourism Valorisation of the Historical and Cultural Heritage of the City of Ludbreg”, that involves restauration of built cultural heritage and visibility of town’s creative sector, conditions will be created for better performance of tourism sector that would boost economy, create jobs and improve quality of life not only for Ludbreg, but for the entire region.
In the heart of the project is the idea of integration of tangible and intangible cultural heritage, supported by local historical stories and contemporary art and craft, and tourism and hospitality sector, offering a completely new experience for visitors as well as new cultural and hospitality offer for residents. It involves:
• Craft Square
• Archaeological park IOVIA
• The Parish Church of St. Trinity
• The river promenade
Through the project “Improvement of Continental Tourism through Tourism Valorisation of the Historical and Cultural Heritage of the City of Ludbreg”, that involves restauration of built cultural heritage and visibility of town’s creative sector, conditions will be created for better performance of tourism sector that would boost economy, create jobs and improve quality of life not only for Ludbreg, but for the entire region.
In the heart of the project is the idea of integration of tangible and intangible cultural heritage, supported by local historical stories and contemporary art and craft, and tourism and hospitality sector, offering a completely new experience for visitors as well as new cultural and hospitality offer for residents. It involves:
• Craft Square
• Archaeological park IOVIA
• The Parish Church of St. Trinity
• The river promenade
Resources needed
Total project value: 2.2 mil. EUR
Total eligible costs: 2 mil. EUR
Total amount of grants from the European Regional Development Fund: 1.8 mil. EUR
Total eligible costs: 2 mil. EUR
Total amount of grants from the European Regional Development Fund: 1.8 mil. EUR
Evidence of success
The Craft Square hold two exhibitions presenting traditional arts and crafts.
Moreover, the fall program will continue with the wide range of workshops, as crafts with clay, such as pottery, but also furniture making from the raw organic materials.
The river promenade is already constructed and is expected to be opened by the October 1, 2020.
Archaeological park with interpretation centre will also open by the end of October 2020.
Moreover, the fall program will continue with the wide range of workshops, as crafts with clay, such as pottery, but also furniture making from the raw organic materials.
The river promenade is already constructed and is expected to be opened by the October 1, 2020.
Archaeological park with interpretation centre will also open by the end of October 2020.
Potential for learning or transfer
The development of tourist offer in the local communities of the continental Croatia still relies on the individual efforts, lacking the adequate management and support. The project of the City of Ludbreg serves as an excellent example how to rebrand the city and widen its offer. This is a good practice example to all cities in the landlocked towns of middle Europe, outside the main tourist corridors, which could utilize EU support and their heritage in the most opportune way.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Ministry of Regional Development and EU Funds of the Republic of Croatia
Croatia