Project summary
Green Growth and Pilgrimage - The continued fragility of Europe’s economy means that growth and development policies often take precedence over environmental policies, threatening our cultural and natural heritage assets. The Green Pilgrimage (GP) project will show how growth and development policies can economically exploit AND protect natural and cultural heritage. Key to this is our focus on the power of pilgrimage- recognized today as one of the fastest growing segments of the travel industry (UNWTO, 2015) with more than 300 million pilgrims every year.
‘Now is the time to harness the power and potential of religious tourism to make a positive difference in the world.’ United Nations World Tourism Organisation
The Power of Pilgrimage - Ancient pilgrim routes such as The Way of St James to Santiago de Compostela, Spain, report an annual 10% increase in numbers, particularly among non-religious. Harnessing this increased popularity to protect natural and cultural heritage is a common challenge faced by those responsible for Europe’s major pilgrimage routes. GP will show policy makers how to protect natural and cultural heritage whilst developing jobs and growth along pilgrim routes through developing low impact tourism, digitalization, pilgrim accommodation and strengthening local traditions. This reconnects pilgrims with their environment, landscape and culture.
Policy Impact - Policy influence will increase pilgrimage across Europe through creating a greater awareness of its benefits. GP will hold exchanges and workshops on sustainable pilgrimage promotion, pilgramage tourism impact, environmental protection and European best practice.
The Main Beneficiaries - The project will principally benefit:
- Government
- Local communities and businesses on Europe’s main pilgrim routes
- Management groups safeguarding our natural and cultural assets.
- the major pilgrimage routes and destinations of Europe
- and working with the support of the European Institute of Cultural Routes, the project’s findings will also benefit the diverse 33 certified Cultural Routes of Europe.
What did this project achieve?
A few numbers
1,261,915 €
01 Jan 2017-31 Mar 2022
7 partners