REWARD

Aiming at adding on Smarter Europe achievement, 7 (TAAS) areas (Thessaloniki&South Aegean Region,GR; Tampere,FI; Stockholm,SE; Aspres Community of Municipalities,FR; Ljubljana,SL; Fano;IT) with a special interest on tourism transformation, join forces to accelerate tourism digitalization and improve related policy instruments supporting smart and sustainable development. TAAS experience exchange supports identifying innovative digital tools and channels at the different stages of a trip (‘TAAS cycle’) that can act simultaneously as economic and sustainability boosters. TAAS cycle approach takes into account the whole trip experience; • Phase A; Imagining the trip (digital tools supporting area selection, e-channels able to generate interest and create digital tourist concept - digital tourists are indeed candidate physical tourists that contribute to revenues generation in the traditional way we are used to see tourism) • Phase B; Planning the trip (tools for booking, organizing, and managing services) • Phase C; During the trip (integrated smart city passes, micromobility apps, single info e-gates, personalized e-agents) • Phase D; Empowering to influence (social media trip experience sharing can act as ambassador for the areas). TAAS is a ‘tourism as a whole’ approach; mutually serving tourist needs, training them to be responsible (awareness raising e-efforts) while taking into account their perspective (recognized through interactive digital tools) while making tourism related decisions (tourism planning & governance). Based on the output of TAAS, 7 Tourism Related Policy Instruments will be enhanced, capacity on smart tourism planning of TAAS wider Regions will be supported while the TAAS Cooperation Network (partners&supporters), that will be established in the framework of the project, will be the fertilizer for next TAAS related ideas. Let’s live TAAS experience; SMART Destinations – SMART future!